[:es]Una buena forma de conseguir atrapar a los clientes es contándoles una historia.

Existen diferentes maneras de contar una historia, si lo haces en forma de vídeo el éxito estará asegurado.

El éxito de tu Vídeo Storytelling dependerá de estos factores:

1. Preparar un vídeo corto de no más de 2 minutos
2. Prepara un guión con secuencias cortas pero intensas
3. Combina música y voz
4. Busca transmitir emociones
5. Hablar de otros hace la historia más interesante…no busques ser el centro de atención
6. Usa efectos
7. Puedes combinar leyendas, títulos, grafismos, etc.

El vídeo que te mostramos arriba es un vídeo que creamos para una presentación de un grupo de empresas que se dedican a marketing. Las seis empresas debían hacer una presentación de sus servicios y que mejor que crear un guión en el que todas participaran e influyeran en la vida del protagonista del video.

Creamos una historia o storytelling donde el protagonista tenía una idea de negocio y necesitaba ayuda de profesionales, ellos a cada paso le iban guiando para que su proyecto fuera exitoso. Los empresarios interactuaban con el personaje aconsejándolo, presentando estrategias y presentándole al siguiente participante como un profesional de confianza que era imprescindible en su camino al éxito.

Lo ideal hubiese sido trabajar con una persona real pero se decidió mantenerlo en secreto involucrando a la menor cantidad de gente posible.

Se crearon folletos publicitarios, folletos profesionales de los participantes, regalos para los invitados, decoración acorde al evento, tarjetas, etc.

¿Cuál es la historia o storytelling que quieres contar a tus clientes?[:en]A good way to get the customers caught is to tell them a story.

There are different ways to tell a story, if you do it in the form of video success will be assured.

The success of your VIDEO Storytelling will depend on these factors:

1. prepare a video short of no more than 2 minutes
2. prepares a script with short but intense sequences
3. combines music and voice
4. seeks to convey emotions
5. talking about others makes history more interesante…no seek to be the focus
6. uses effects
7. you can combine Legends, titles, graphics, etc.

The video that you show above is a video que we create for a presentation of a group of companies that are devoted to marketing. The six companies had to make a presentation of their services and they were better than creating a script in which they all participated and influenced the life of the protagonist of the video.

We created a story or storytelling where the protagonist had a business idea and needed help from professionals, they were guiding him at every step to make his project successful. The entrepreneurs interacted with the character by advising him, presenting strategies and presenting the next participant as a trusted professional who was indispensable on his path to success.

Ideally, it would have been working with a real person, but it was decided to keep it a secret, involving as few people as possible.

Advertising brochures, professional brochures of participants, gifts for guests, decoration according to the event, cards, etc. were created.

What is the story or storytelling that you want to tell your customers?[:]