EspañolWithin the internet universe there is also room for Commerce. As in physical stores, online stores require a lot of time and dedication, and you need to pay attention to a number of factors to get a loyal audience and increase sales.:
First of all, the design of online shops is a determining factor, since Web Accessibility and usability are essential in increasing sales. It is becoming more frequent that the traffic of the online store comes from mobile devices, so that the web page should be adapted so that users can visit and make their purchases from any support. On the other hand, the design of the online store must be clear and the options must be well detailed, so that customers can carry out the operations they want quickly and easily.
SEO positioning strategies are very useful to increase the number of visitors: email marketing campaigns, keyword utilization, press releases, social networking links, etc., are some examples to give visibility to online stores.
Offering related items or Extra add-ons to the customer when you add a product to your virtual shopping cart increases sales. Under the titles: “users who purchased this article also purchased” or “related add-ons”, users may consider purchasing other products that, although they did not have them in mind, relate to the one they wish to acquire.
Offering an added value, which differentiates the web from the competition, is a good option. Express shipping, wrapping paper or return options are some examples of small services that can make a difference.
Finally, the customer must be convinced that their purchase over the internet is secure, and for this it is necessary to include contact and technical support data always visible.
