EspañolTips for improving your online sales
The words you place in the title of the online store will be the first impression people will have of your website. It is important to try to place the shipping rates and offers so that they look good in the online store.
Search the online store. It is a tool that is sometimes ignored, but it has been shown to increase sales. Check if your online store is customer friendly. If you find a problem or something you don’t like, correct it! You’ll probably need some expertise, ask for help. It is important to keep all search queries from your visitors, it will help you to know better what you are looking for in your shop and to be able to offer them to you.
“Buy”or” add to basket”. The text in the “Add to Basket” button is very important. “Add to basket” works better. Several studies of online shops indicate that ” adding to the basket “is much more effective than”buying”.
Testimony. Add testimonials from other customers near the “Add to basket” and “place order”buttons. Constantly introduce new testimonials (offer incentives to get them).
Shipping offers. Offer free shipping if your business model allows it. Free shipping is an irresistible offer. Studies also indicate that offering conditions for free shipping is always more effective than simply offering free shipping.
Stock information. Anything you can do to create a sense of urgency is important. Show your customers how many units are in stock in your online store.
Company policy. Create clear pages explaining your company’s policy, conditions and information. The absence of clear information about the company, returns and Privacy Policy creates mistrust.
The bottom of the screen. People don’t scroll! The buttons should be visible without the need to download the page. Studies indicate that having the “OK” button visible without scrolling prevents dropouts from the shopping cart.
Product descriptions. Traditional sales also work. Retouch product descriptions to describe the benefits instead of leaving descriptions provided by your suppliers. For example: Computer Pentium IV 2.5 GHz. It’s a bad description, since it doesn’t give much product information.
