Francisco Sierra: “the use of social media is important for achieving greater fan knowledge”;

Francisco Sierra, multimedia content director at Antena 3 has reaffirmed that it is a priority to “have a knowledge of the fans” and to be able to interact with them in a solid manner. According to what he tells us, at least 2,200,000 people have commented through social networks some television program while watching it, hence the importance that should be taken in terms of social networks and the care that should be taken with the information.

Among other experts, they have talked about the forms of communication that are currently available on social networks, where there have been many errors and a bad use of Spanish, and they have come to the conclusion that we are all interested in communicating our news, but we should also be interested in doing it correctly and without errors.

What is virality? How do you get something to go viral? This topic has been discussed in iRedes, in which they explain it this way, “there is Not a standard, and nobody can be sure that something comes to be or not to be viral, but it seems that virality happens by getting to a lot of people, that for a content to be seen by a large number of people.”

In Francisco Sierra’s presentation, we also talked about the importance of twitter, a social network with quite communicative potential, as the big programs generate conversation before and after the program.

This Congress has also taken as an example the Catholic Church, which has seen the potential of social networks, and it has been seen recently that it has been able to take advantage of it for its resounding success on Twitter.

We believe it is important that we have this information on these issues as this will mark the success or failure of our company. And many companies are becoming aware of it, but there are some others that do not and are gradually seeing its end.

In Francisco Sierra’s presentation, we also talked about the importance of twitter, a social network with quite communicative potential, as the big programs generate conversation before and after the program.

This Congress has also taken as an example the Catholic Church, which has seen the potential of social networks, and it has been seen recently that it has been able to take advantage of it for its resounding success on Twitter.